If you’re afraid to cold-call, don’t start a business

Daria Danilina
3 min
July 6, 2021

If you’re afraid to cold-call, don’t start a business—connecting with people outside of your network is essential for growth.

I have cold-called alumni as a student fundraiser, prospected into mid-sized companies with a need for cloud storage, emailed entrepreneurs to build relationships as a venture investor, approached industry experts on LinkedIn, and recruited engineers and designers for Salesroom on Instagram and Twitter.

Every job I’ve ever had has required some form of lukewarm outreach at a minimum. Here’s what I’ve learned:

What are your strategies to connect with people you don’t know? Let me know in the comments!

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