EVERYONE’S TALKING ABOUT AI AND CUSTOMER-CENTRICITY.
But what does that actually look like in the day-to-day of a real sales process? At No-Code Days Florida last week, Phil Russell and Christopher Jackson led one of the most memorable sessions of the week, all about shifting from transactional selling to a truly buyer-led journey.Afterward, we had the chance to keep the conversation going with Phil, and it struck us how aligned their ideas were with what we’re solving for at Salesroom.
Here’s what stood out (and came up again in the best kind of hallway chats):
🎯 Playbook Adherence (in real time)Forget scripts and delayed coaching. Salesroom uses real-time AI nudges to keep reps in sync with your methodology (MEDDIC, Challenger, SPICED, etc.).Reps get prompts to ask better questions, dig deeper, and personalize in the moment—not after the fact.
📊 Call Scoring That Reflects Buyer MomentumMost call scoring rewards activity. Ours rewards alignment—tracking how well reps are engaging around buyer needs, priorities, and readiness to change.
📈 Deal Summaries That Tell the Full StoryPipeline snapshots are only part of it. Our weekly deal summaries highlight buyer intent, risk signals, and whether reps are speaking to value—not just features.It’s this kind of shift from reactive to real-time, from product-first to buyer-led that’s powering the next generation of sales.
Big thanks to Phil, Christopher, and the entire Creatio team for sparking the conversation and helping move the category forward.
